Advertising

Advertising should be a main focus for your personal training business, more so than doing extra fitness courses or learning more about fitness. You should learn marketing, you are going to have to learn to communicate your ability and give people the confidence to choose you over other pts and fitness services. This is because many of the most successful products and services were not actually the best, they just had the best marketing. 

Despite the rise of fitness platforms and gadgets many people still look to local personal trainers for help in reaching their fitness goals. 

The first step is to make sure you have chosen and are happy with your specialised fitness area. This will form the foundation for where you advertise, how you advertise and what your message is. 

Get comfortable with word of mouth or as I call it door to door sales. You are going to have to approach people wherever and whenever you can. Trust me a PT website is a hard sell without testimonials and images of results. The easiest way to get started is to approach people who are exercising and compliment them on their hard work or ask them how their training is going. Try some rejection therapy if you are scared of approaching people. Rejection therapy is where you ask for things that you are fully aware people will not agree to. This will help you get used to hearing people say no and may help to remove any anxiety associated with approaching people. 

Local ads and lealfets

Leaflets are still a great way to advertise your services, especially if you target your distribution so you catch the right people for your chosen specialality. So if you focus is on weight loss target your leaflets and ads at the doctors, slimming clubs, etc. 

Classifieds

Classifieds should be your next step, the reason why we don't focus on a website straight away is because building seo takes time and unless you have a high budget for advertising it will take time to get traffic to your site. Placing on a classified is one way of getting instant traffic to your service. 

Search engines 

The main two are Google search and bing, your main goal with this is to rank as high as you can in search rankings. The best way to do this is to continuously improve your seo (covered elsewhere). But the fastest route to success is to pay to be at the top. Think carefully about your chosen specialisation and take the time to research keywords and people related to it. 

Youtube

Next you need to start building a site to showcase your specialist knowledge and previous work. Make sure your site and adverts across Google bing and YouTube are consistent with lots of imagery and invest in video especially for YouTube. 

The Fastest way to earn Money as a Personal Trainer | Alternative Jobs

 Getting started as a Personal Trainer can be difficult, time consuming and require a large initial investment when you factor in the cost of training, setting up your website and your budget for advertising. (Daily posts on instagram doesn't count).

Below are some of the fastest ways to start earning money as a Personal Trainer

Personal Trainer / Fitness Instructor for Council or Corporate Gyms 

 many big corporations have their own gyms for their employees benefits  you can always apply for work there or if they don’t emploe people offer to apply your pt there in return for paying rent. Also, check council gym jobs frequently as they are usually secure jobs with good budgets for expanding your skills. 

A Fitness Columnist for Newspapers or Magazines

Many magazines newspapers and websites have an insatiable need for fresh new content  go find these places  cold call if necessary give them examples of what you are capable of writing

Other Health / Fitness Consultant Jobs within Government

Your pt qualification / experience can get your foot in the door of government jobs  usually as a health office or other roles this can be in the wider community or in schools and care homes etc

Teaching Physical Education in Schools

As above your pt qualification may help you get a teaching assistant job for physical education  this option also works as a way to diversify your income as they usually work during school times  giving you ample time to do personal training at a prime time when most people are usually finishing work and therefore needing a pt to help them workout in their free time  

Freelance classes

Many gyms are on the constant look out for class instructors so try to gain a course that includes some for of class qualification or module. One ever popular option is spin classes. Then it is just a matter of calling gyms in your area to offer your services. Classes are also a good way of upselling personal trainng.

Stock footage

Many studios and freelance photographers earn good income from selling stock footage for business to use on websites, corporate videos, advertising posters etc get in touch to see if they have a fitness shoot that you can work with them on. They will be glad of your pyshique but more importantly your knowledge of how na exercise should look.