Motivating Your Personal Training Client - Understand them and Practice Your Routine

This is going to tie into whatever specialisation you have chosen and your target customer. If you Client base is children you will have to study what motivates them to exercise. You will have to be more fun and peppy, possibly turning most exercises and goals into games. There could be a huge reliance on visual aids such as reward charts. Now, this will be different if your client base is retired people. There would be less childlike visual aid in favour of more serious visual images. There goals would be different and ou would match their tempo. A body builder would no doubt love lots of data - how much he is lifting, the size of his various muscles and his goal and progression. An easy way to help him would be a spreadsheet easily showing graphs to make it simple for him to see and understand results. He may also appreciate a more brutal interaction compared to a woman who wants to lose weight who needs more support and encouragment. 

Take the time to identify your client base and then take more time to understand what motivates them, this is where specialisation will really help you focus and come to understand your clients better than if you just choose to be a general personal trainer and will lead to more financial success. 

Look for patterns in your chosen group of people. Go on public forums where your target audience dicuss their success and problems. Areas where you will want to focus on when seeking to understand your client will be:

What is success for them? What is their goal.

What is their strength? 

What are their weeknessss - potentional problems?

What are the usual sticking points?

What are the usual platuas and how did they overcome them

Common injuries

Next write down key phrases and words that relate most to the profile of your target client. Write down a whole script and routine for the most common situations, questions, opinions, and problems. When you come a cross a situation that you don't have a routine for take the time to create one. Know your scripts off by heart. 

Taking the time now to build a profile of how to influence your personal training client will reap great rewards later and save you time. You will be propared for most eventualities and should have a response for most situations.

Have a script and routine and practinig it as often as possible will give you confidence when you speak it. And confidence is a huge part of the job to motivate your personal training client. It will make it easier for your client to belive in you and have confidence in what you say and why they chose you.