Create a promo video To Boost personal Training Service Sales

Videos boost sales. This is why many major platforms are incorporating video as competition for peoples minds and money intensifies. Companies are turning to Youtube, TikTok, Vimeo and more in an effort to attract and convert customers. Take a look at product pages of some of the hottest products out now and there will be one or more videos showcasing what the product or service will give you. 

In a nutshell - it's a good idea to have a promo video of your personal training service. I don't mean linking your favourite youtube upload. A promo video should be a short introduction that showcases your PT service.

First points to consider when creating a compelling promotional video

1. Be Visually impactful - You need to grab and keep peoples attention. Don't worry about trying to recreate a cinematic video. It could just be you in front of the camera phone, but make sure there is something to grab the customers attention. Whether its your transformed body, the background scenery or your energy/ drive.
2. Remember to include a call to action. Have your name, logo and contact info or website address at the beginning middle and end of the video - (3 is the magic number) This is super important, without a call to action people will just move on. So at the end of the video tell them to act now!
3. Make it about what people want. People need to be emotionally moved or interested to buy into your personal training service. Link it to love, money, success or just how it will be a positive impact in their lives. Think about the best adverts that have convinced you to buy into something. It's the promise of better that will get your services in peoples minds.

Try not to get into the trap of constant re-edits if you are not happy about small details. Don't over edit, do it to the best of your ability and then put it out there. Many people get caught in similar traps and end up wasting months trying to get the perfect edit. It's better to get something up than have nothing for ages.

Secondary points to consider for a great Personal Training service promo

1. Kill the accent. Some people may love your accent, but for others it can be difficult to understand. And we want to be as inclusive as possible. Also speak in a clear and steady manner.
2. Be credible. Show different examples or evidence of your previous work.
3. Keep it short. The first 30-60 seconds should have all the essential information to convince people should they skip or move on. The video itself can be as long as you like, but the essentials and call to action need to happen in 30 seconds.
4. Before and after. If you have any before and after clips or images use them!

You don't have to spend a large amount of money on new equipment to film your promotional video, you can just use any smartphone or if you have an old promo video why not use a video upscaling service liek the one below

Do you have old fitness video files? Consider using a Video File Upscaling Service to remaster them in Full HD