How do I improve my Personal Training Website's local SEO (UK)

Improving your SEO is a fine experimental art. As with anything there is no right answer, but there are good practices. So how do you improve your local SEO?

 
The first step is to get a well designed website for your business. Then use the below steps to improve your websites Local SEO

List yourself in directories as a Personal Trainer

The main areas are Google & Bing, then you should look to local directories in your area. 


After getting a website , this is the second best thing you can do, not only will it improve your SEO but give you a communication line to your clients. Makes sure to link your website and include your contact information. This will help the search engines to place you in local searches and the more links you have to your site the better for your SEO in general.

Sow Personal Trainer Keyword Links on blogs and Websites

This is the third best thing you can do. But also the first! After you have taken care of the above, this will be your main tool for SEO. Reach out to blogs and websites and get articles written about your service with links in the blog post! Links outside the post count for less with search engines. The more of these the better, on more sites the better. Nothing else from this point will beat links inside of posts and articles. So get a press release sorted, anything. Remember - there's no such thing as bad press.

Distribute Leaflets offering Personal Trainer

Either find an online printer or take a look at buying your own, but a tried and true tool for increasing SEO indirectly is to go door 2 door posting leaflets through. 

Instead of putting your number or web address on the leaflet your call to action should be ‘search for Daniel Craig personal trainer’ or whatever your pt service is called. This way google will find that many people searching for a pt in your area are searching for you and clicking on your website. 

Local Advertisements 

Local billboards, screens, newsagents and adverts in public spaces should fallow the same principle. People don’t always have time to stop and write down your number or website address so having a call to action as search [this] is a great way to mitigate any obstacle to people finding your pt business. 

Encourage people to share

Another great way to boost your seo is to encourage people to share your site on social Media. So, remember to put a call to action on your site asking people to share with their friends and family. Help hem. Do this by giving them something to share. Either get them to express an opinion, have fun fitness challenges, or publish content that makes people share it, with information that helps them or perhaps just validates thief fitness journey or universal experiences. Build a movement around something like toxic gym behaviour in an effort to build a positive gym culture. 

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