Financials | Earning & Maximising Money

Set your prices to attract the right customer

Ebay attracts a thrifty cheap customer base. Those without allot of disposable you see this in the website and in commercials. But you can work this out by yourself - why does a person by second hand clothing, tech etc.

The same is true for Providing personal training services. Price yourself low and you will attract those that value only how cheap you are. Price yourself higher and its possible to attract people who value your expertise - but you have to communicate your value well enough for them to take you up.

Upsell

Understand your clients and you can upsell other people's services for a small kick back or sell products. People who workout tend to have muscle soreness this is an easy cross sell for massage guns or someone you know who does physiotherapy or sports massage. 

Classes

It's important to include group classes within your services as something you can cross sell and as a pipeline for clients who you may get from the classes you do. Contact your local school to see if you can rent the sports hall or find some other community centre where you can rate a decent space. 

Personal Trainer specialisation, Becoming an Expert & your unique selling point (usp)

 One of the most common mistakes for personal trainers just starting out is just being a personal trainer-no matter what your goal is I can help you achieve it. It sounds okay but what makes you different from any other pt in your area or online? Really nothing. Have you also noticed how many PT training services are out there right now, churning out an endless supply of PTs who will offer everything you can, with the promise of quick riches? This is why it may help to choose a specialised role, take some time to think about who you want to work with ie what type of client, what goal. This will help you gain more experience as you focus on one type of goal rather than try to be all things to all people. Become an expert in your area. 

Being Focused and Becoming an Expert in Personal Training

 Focusing on one specialisation helps you to become more than just a general personal trainer, but more of an expert in your chosen area. Almost every other industry does this, and many ecommerce stores thrive by being specialised stores rather than everyone trying to be just another Amazon. They can provide the extra detail and expertise that comes with specialisation. 

You may think that this will reduce your potential client reach, and you are right it will, but that is a good thing  - especially when you are just starting out. Lets say 1000 women are looking to lose weight in your area. and they view the profiles of 100 PTs all with the standard generic profile. Then, they see your profile someone who specialises in weight loss for women suddenly you are the forefront of all these people. You may lose out on 1000 Guys who are looking to be body builders, but that is ok. Better to be able to sell higher rates to more willing target audience than hopefully getting fewer numbers of just anyone.

Personal Training Specialisation benefits your time and resources. 

You work with the clients and goals that work for you - no more taking on clients that you are not keen with. You also get to dedicate your time to learning and improving your knowledge, routines and system with a laser like focus rather than just having the standard routines that almost all other PTs have.

 

Think about what type of customer will be looking for a pt over Apple fitness , peloton etc.

Personal Trainer Specialisations

Kids / teens

Sports - tennis football

Weight lifting

Influencers - body sculpting

Disabled

Book Recommendation: Golden Rules for Getting Money: The Art of Money Making, Investing & Creating Capital

Golden Rules for Getting Money: The Art of Money Making, Investing & Creating Capital

One aspect of managing your revenue is how you use your money. The book Golden Rules for Getting Money can give you practical ideas for maximising your revenue which could be the difference between success and failure.

Many good pts will put aside a portion of money from. Each client to cover holidays and sick days. In fact choosing a bank that allows you separate accounts to split your earnings in this manner will repay you exactly when you need it. Even better would be to choose a service that will let you put money aside in a stocks and shares isa with no more than a week withdrawal time frame. This money is not to be touched until you retire from personal training unless you need it to cover the afore mentioned times of need. If you can keep sick days to a minimum then you should end up with a nice pot of money at the end of your career.

Creating a Personal Trainer Website

Start by asking if you really need a website. Many Web hosting services will tell you that you do but they have a monetary interest in you creating a website with them. I do have a PT website but many of my clients have come from word of mouth and pay via PayPal, they have never seen my website. If you are very good at self promotion you will have to consider what the cost : benefit of a website will bring you.

For example if you specialise in older people will they be searching for a personal trainer online? From my time spent in community leisure centres my own experience is they don't tend to and are far more likely to seek information from local centres they go to. 

Next consider what your website will do for you. Will it help you provide online payments, act as a marketing funnel to get clients, help you and your clients keep track of online bookings or allow you to provide online content. What you require from your site will help you decide who to choose as your site provider. Many people are quite happy paying via PayPal or pay by card in person with a service like izettle or square or sum up. Many still prefer cash. So a page on Facebook twitter or Instagram or even a place on classifieds could be a cheaper and more effective option. 

What your site should really be for. The cost of acquiring customers via search advertising used to be very cheap but this is no longer the case. There are so many other pts bidding on those clicks, plus services like peleton and gyms. Then there are the countless fitness books, streaming services and products all pushing up the cost of customer aquastition. So use your site as social proof, to give customers confidence in choosing you and to provide addition information. This means focusing on doing the leg work in person network the right areas and people and  having a card with a qr code on or a service like slink. 

Ekm can be a good option to help collect payments for single and block bookings or to operate a fitness store. It requires little knowledge of Web design and can be set up in minutes, plus plans come with good support. 

First lets start with the domain. Unless your name is already well known in your area or within the circle of your chosen target market you are not going to benefit from using karis PT other than pride. In this instance consider pride a sin, and avoid it. a better option would be to include your specialisation like Karis weight loss, Karis spin or karis junior fitness. This tells customer straight away what they want to hear without needing to look for information. It will also give your site a boost in ranking for the keywords people are searching for. 

When creation a site a key aspect will be to give people reasons to resolve their cognitive dissonance and keep their pride such as images of success, ideas of social approval etc.

Tips on how to create a password for your sites