Creating a Personal Trainer Website

Start by asking if you really need a website. Many Web hosting services will tell you that you do but they have a monetary interest in you creating a website with them. I do have a PT website but many of my clients have come from word of mouth and pay via PayPal, they have never seen my website. If you are very good at self promotion you will have to consider what the cost : benefit of a website will bring you.

For example if you specialise in older people will they be searching for a personal trainer online? From my time spent in community leisure centres my own experience is they don't tend to and are far more likely to seek information from local centres they go to. 

Next consider what your website will do for you. Will it help you provide online payments, act as a marketing funnel to get clients, help you and your clients keep track of online bookings or allow you to provide online content. What you require from your site will help you decide who to choose as your site provider. Many people are quite happy paying via PayPal or pay by card in person with a service like izettle or square or sum up. Many still prefer cash. So a page on Facebook twitter or Instagram or even a place on classifieds could be a cheaper and more effective option. 

What your site should really be for. The cost of acquiring customers via search advertising used to be very cheap but this is no longer the case. There are so many other pts bidding on those clicks, plus services like peleton and gyms. Then there are the countless fitness books, streaming services and products all pushing up the cost of customer aquastition. So use your site as social proof, to give customers confidence in choosing you and to provide addition information. This means focusing on doing the leg work in person network the right areas and people and  having a card with a qr code on or a service like slink. 

Ekm can be a good option to help collect payments for single and block bookings or to operate a fitness store. It requires little knowledge of Web design and can be set up in minutes, plus plans come with good support. 

First lets start with the domain. Unless your name is already well known in your area or within the circle of your chosen target market you are not going to benefit from using karis PT other than pride. In this instance consider pride a sin, and avoid it. a better option would be to include your specialisation like Karis weight loss, Karis spin or karis junior fitness. This tells customer straight away what they want to hear without needing to look for information. It will also give your site a boost in ranking for the keywords people are searching for. 

When creation a site a key aspect will be to give people reasons to resolve their cognitive dissonance and keep their pride such as images of success, ideas of social approval etc.

Tips on how to create a password for your sites