Ebay attracts a thrifty cheap customer base. Those without allot of disposable you see this in the website and in commercials. But you can work this out by yourself - why does a person by second hand clothing, tech etc.
The same is true for Providing personal training services. Price yourself low and you will attract those that value only how cheap you are. Price yourself higher and its possible to attract people who value your expertise - but you have to communicate your value well enough for them to take you up.
Upsell
Understand your clients and you can upsell other people's services for a small kick back or sell products. People who workout tend to have muscle soreness this is an easy cross sell for massage guns or someone you know who does physiotherapy or sports massage.
Classes
It's important to include group classes within your services as something you can cross sell and as a pipeline for clients who you may get from the classes you do. Contact your local school to see if you can rent the sports hall or find some other community centre where you can rate a decent space.
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