One of the most common mistakes for personal trainers just starting out is just being a personal trainer-no matter what your goal is I can help you achieve it. It sounds okay but what makes you different from any other pt in your area or online? Really nothing. Have you also noticed how many PT training services are out there right now, churning out an endless supply of PTs who will offer everything you can, with the promise of quick riches? This is why it may help to choose a specialised role, take some time to think about who you want to work with ie what type of client, what goal. This will help you gain more experience as you focus on one type of goal rather than try to be all things to all people. Become an expert in your area.
Being Focused and Becoming an Expert in Personal Training
Focusing on one specialisation helps you to become more than just a general personal trainer, but more of an expert in your chosen area. Almost every other industry does this, and many ecommerce stores thrive by being specialised stores rather than everyone trying to be just another Amazon. They can provide the extra detail and expertise that comes with specialisation.
You may think that this will reduce your potential client reach, and you are right it will, but that is a good thing - especially when you are just starting out. Lets say 1000 women are looking to lose weight in your area. and they view the profiles of 100 PTs all with the standard generic profile. Then, they see your profile someone who specialises in weight loss for women suddenly you are the forefront of all these people. You may lose out on 1000 Guys who are looking to be body builders, but that is ok. Better to be able to sell higher rates to more willing target audience than hopefully getting fewer numbers of just anyone.
Personal Training Specialisation benefits your time and resources.
You work with the clients and goals that work for you - no more taking on clients that you are not keen with. You also get to dedicate your time to learning and improving your knowledge, routines and system with a laser like focus rather than just having the standard routines that almost all other PTs have.
Think about what type of customer will be looking for a pt over Apple fitness , peloton etc.
Personal Trainer Specialisations
Kids / teens
Sports - tennis football
Weight lifting
Influencers - body sculpting
Disabled
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